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 Industrial buyers and engineers are highly influential decision-makers at the engineering, design, and planning stages of the industrial buying process. An engineer's visit to your Website may be your one and only chance to get into a company's buying process.
Make sure your Website has what it takes to turn industrial buyers into customers.
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| Industrial buyers are looking for products with specific attributes. |
Give industrial buyers the ability to search your products by technical specifications, such as length, width, and weight, as well as general descriptions.
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77% of buyers say that by providing access to detailed product information, suppliers show that they want their business.
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| Industrial buyers know exactly what they need. |
Make it easy for them to find it or request information about your products. If they find the product they need, it will most likely get bought. If they can't, you'll never know they were looking for it.
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90% of buyers today visit the Web and eliminate potential suppliers before they even think about dialing the phone.
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| Industrial buyers don't have time to waste. |
The Internet has accelerated the industrial buying process, if they can't easily find detailed product information on your Website, they'll simply go to one of your competitors' Websites.
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91% of buyers will seek a new supplier if a Website does not have the information they need.
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· Deliver a Fully-Hosted Catalog on Your Website
· Show Your Products Strengths with Multiple Search Options
· Enable Buyers to Compare Your Products Head-to-Head
· Pre-Qualify Potential Customers
· Receive In-Depth Usage Reports
· Maintain Catalog Content and Functionality
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For more information about Catalog Navigator, call 866.885.2981, or fill out or Click here.
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Find the industrial products and services you're looking for.
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ThomasNet.com